The Gas Exporting Countries Forum (GECF) has activated a new communication campaign on its social media channels that raises awareness about the benefits of natural gas as well as simplifies the facts of an industry often perceived as data heavy.
\nBeing run on GECF\u2019s Twitter and LinkedIn channels, the \u2018Did You Know\u2026?\u2019 series of posts provide easy-to-understand facts, figures, and data on an energy source that likely powers the batteries of the phones users will read the information on. It also calls to attention any misconception around this important source of energy found in abundance in pockets around the world.
\n\u201cIn the midst of an \u2018infodemic\u2019 it is increasingly hard to differentiate facts from the noise. Further, due to the complexity of energy systems, end-users rarely get to glimpse at the processes that eventually power most aspects of their daily lives, such as electricity at home, prospects for front-running technologies, fuelling of vehicles and so on,\u201d said GECF secretary general Yury Sentyurin.
\nScientifically-grounded data and insights are championed at the GECF, which was established to bring a better understanding about technology that underpins the full spectrum of energy areas, to promote natural gas as the fuel of choice, as well as to promote cooperation at all levels of global energy system.
\nThe forum recently entered a landmark MoU with Unesco to further enhance its role in environmental protection and to cultivate a \u201cculture of energy responsible behaviour\u201d.
\n\u201cOur campaign\u2019s goal is to de-mystify the world of energy and, really, democratise it for every one\u2019s understanding. Today, as we live in times of rising appetite for energy, ever-increasing struggle for climate protection and better future for all, social media has become a tool in global geopolitics.
\nThe \u2018Did You Know\u2026?\u2019 campaign aims to empower the community around the world with a new appreciation and understanding about an element that holds such a powerful impact on people\u2019s quality of life,\u201d the forum\u2019s representative noted.
\nAccording to the latest available projections, quantified through the use of unique and highly granular GECF Global Gas Model, fossil fuels will maintain a leading role in the global energy mix, accounting for at least 71% in 2050 (against 81% in 2019) of the world\u2019s energy need.
\nMeanwhile, natural gas will be the only hydrocarbon resource to increase its share from 23% today to 28% in 2050.
\n\u201cNatural gas is often lumped together with other traditional fuels due to its origins as a hydrocarbon fuel without recognising the attributes that distinguish it for its low-emissions and dynamic flexibility. As a platform dedicated to promoting the use of this cleanest of the fossil fuels, we felt it is important to broaden people\u2019s understanding of its economic and environmental advantages,\u201d Sentryurin emphasised.
\nTo follow the \u2018Did You Know\u2026?\u2019 campaign, visit the GECF website www.gecf.org, Twitter @GECF_News, and GECF LinkedIn page.<\/p>\n","protected":false},"excerpt":{"rendered":"
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